Taco Tuesdays With Chef Ruffo

Taco Tuesdays was a live social media cooking show hosted by renowned Baja California chef Ruffo Ibarra, owner of Oryx Capital and Nortico. The show entertained viewers with mouthwatering taco recipes while raising awareness and funds for a celebrity-chosen charity. In this branding project, we aimed to showcase Chef Ruffo as a youthful, family-oriented culinary artist, blending the vibrant colors of Mexican cuisine with inspiration from fresh herbs, smoky flavors, and handmade tortillas.